Digital Marketing Masterclass
Plan and measure campaigns across search, social, email and content with a practical marketing toolkit.
- Duration
- 8 weeks
- Format
- Self-paced
- Level
- Beginner
Course overview
Plan and measure campaigns across search, social, email and content with a practical marketing toolkit. The course is organised into 6 modules, each combining short lessons, exercises and a project task. [Editable overview copy.]
What you will learn
- Build a channel plan for a real brief
- Understand SEO and on-page basics
- Run and read paid search and social campaigns
- Write email and content that converts
- Track results with analytics tools
- Report on campaign performance
Course curriculum
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Recap and quiz
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Recap and quiz
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Overview and setup
- Core concepts
- Guided walkthrough
- Hands-on exercise
- Module project
- Recap and quiz
Requirements
- A laptop or desktop with a stable internet connection
- No prior experience required
- Around 6–8 hours a week for lessons and practice
Who should enroll
- College students building practical skills
- Freshers preparing for their first role
- Working professionals who want to upskill
- Career switchers moving into digital marketing
Your instructor
Priya Desai
Digital marketer and instructor
Priya plans search, social and content campaigns and teaches marketers to measure what they do. [Sample instructor profile — replace with verified details.]
Frequently asked questions
[Placeholder: access period, e.g. 12 months from purchase.]
[Placeholder: describe the course completion record, if offered.]
See our Refund Policy for eligibility. [Placeholder terms.]
Yes, through the course Q&A. [Placeholder: response times.]
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